Hi, I am Anandi Merchant, a trained engineer. I have an undergraduate degree in Engineering from Bombay (Mumbai) university, India and a master’s degree (MS) from SUNY, Binghamton. I live in Long Island, NY and enjoy working with small businesses to help their reach their end goals using digital tools.
I consult with businesses on how to leverage the power of the internet to further their business goals. In short, I can help design and develop your company’s website, perform Search Engine Optimization (SEO) and create and maintain social media accounts to further brand awareness and customer acquisition across all digital platforms.
Over the past decade, the world is increasingly becoming more digitized. Hiring digital consultants is an affordable way to have someone help your company adapt to many digital landscapes out there and keep it competitive. Is your website up-to date? Is it responsive, does it look good on a mobile phone? Can your customers find you in a Google search? Are your social media pages updated regularly and do they have engaging content? Is your digital strategy working for your company to increase brand recognition, awareness and customer acquisition and retention? A good digital consultant can help you with all the above.
You cannot game google (or your customers). You must build your brand image and trust the old-fashioned way – with grit and sweat. Earning new customers is a long, hard process, and I can help you along the way.
Building trust in technology is crucial... Ensure that there is more trust in technology each day. We have to capture the essence of the timeless value -Satya Nadella, CEO Microsoft at Build 2017
Trust is vital in the digital world. From helping you choose the correct digital channels and tools for your business, to ensuring you optimize them to deliver desired results, I work with you the entire way. I help you use the technology to reflect your company’s values; ranging from developing a website to reflect your needs to having an active social media presence to increase brand awareness for your company.